Field notes

Diagnostic writing on SEO audits, for people who have to fix the site

Symptom-led articles on what to check, how to score findings, and how to avoid the usual audit failure modes. Written for marketers, SEO leads, and engineers. No pricing pitches.

Latest · Audits

Do You Need an SEO Audit or Ongoing SEO? An Honest Answer

An audit diagnoses. Ongoing SEO executes. Buying the wrong one wastes a quarter. Here is an honest way to choose based on symptoms, capacity, and what must change next.

INTSEO Media Audit TeamJun 23, 202610 min read

Operations

Impact vs Effort: Scoring SEO Fixes So the Right Ones Get Done

Severity colours from crawlers are not prioritisation. Score SEO fixes on impact, effort, confidence, and risk so the backlog reflects business outcomes, not warning volume.

Jun 9, 202610 min read

Operations

How to Turn an SEO Audit Into a Roadmap Your Team Will Actually Ship

Audits fail in the handoff. Here is how to turn findings into a Now, Next, Later roadmap with owners, dependencies, and verification so engineering and content actually ship the work.

May 26, 202611 min read

Technical

Index Bloat: How to Find It and What It Costs You

Index bloat is not “having a big site.” It is low-value URL patterns competing for crawl and index slots your money pages need. Here is how to find it and cut it safely.

May 12, 202610 min read

Content

Content Audit: How to Decide What to Keep, Refresh, or Kill

A content audit should end in decisions, not a colourful spreadsheet. Use demand, quality, overlap, and business fit to choose keep, refresh, merge, or kill for each important URL.

Apr 30, 202611 min read

Recovery

Manual Action vs Algorithmic Suppression: How to Tell the Difference

Traffic drops look similar from the outside. Manual actions and algorithmic suppression need different evidence, different fixes, and different timelines. Here is how to tell which you are facing.

Apr 16, 202610 min read

Migrations

Site Migration Audit: The Pre-Launch Checks That Prevent Traffic Loss

Most organic traffic loss after a migration comes from preventable continuity failures. These pre-launch checks catch redirect gaps, canonical drift, sitemap mistakes, and staging leaks before go-live.

Apr 2, 202610 min read

Technical

Crawled, Currently Not Indexed: Diagnosing the Real Cause

When Search Console says Crawled - currently not indexed, Google already fetched the page. The fix is rarely “request indexing.” Diagnose quality, duplication, and whether the URL should compete at all.

Mar 17, 20269 min read

Links

How to Read a Backlink Audit Without Disavowing the Wrong Links

Most backlink problems are not solved by uploading a giant disavow file. Read referring domains, anchors, and velocity in tiers, remove what you control, and disavow only when evidence supports it.

Mar 3, 20268 min read

Technical

Technical SEO Audit: The Checks That Actually Matter

A useful technical SEO audit concentrates on crawl access, index intent, render fidelity, canonical clusters, internal links, and template performance. Everything else is optional until those foundations hold.

Feb 18, 20269 min read

Audits

How to Prioritise SEO Audit Findings When Dev Time Is Limited

Limited sprint capacity means most audit findings will wait. This framework ranks SEO work by impact, effort, dependencies, and risk so the first tickets are the ones that move crawl and conversion paths.

Feb 5, 20269 min read

Audits

What a Real SEO Audit Checks That Free Tools Miss

Free SEO tools surface surface-level errors. A real audit connects crawl data, Search Console, analytics, and template logic so you know which findings change rankings and revenue.

Jan 20, 20268 min read

Next step

Tell us what needs diagnosing. We will scope the audit.

Send the site, the symptoms, and any deadlines. You get a scoped plan and a custom quote. No public pricing, because audit effort tracks site size and complexity.

Request an audit Email fabi@site-media.co.uk

We reply within one business day. Implementation support is optional and scoped separately after delivery.