An audit identifies issues; it does not guarantee outcomes
An SEO audit is a diagnostic product. It finds crawl, index, content, link, migration, or recovery problems and documents how to fix them. It does not, by itself, change rankings, restore lost traffic, or force a search engine to treat your site differently. Results depend on whether recommendations are implemented correctly, on search engine systems outside our control, and on competitor and market conditions. Nothing on this website should be read as a guarantee of specific rankings, traffic, leads, revenue, penalty removal, or recovery timelines.
Implementation is outside the default audit
Unless a separate written agreement says otherwise, we deliver the diagnosis and the remediation specs. Your team, or another contractor you choose, implements the work. Optional implementation support from us, if offered, is a separate engagement. Delays, partial fixes, or conflicting releases on your side can limit the effect of even a clear findings register.
Illustrative examples and anonymized scenarios
Any examples, scenarios, or timelines referenced on this site are illustrative and, where they describe a client situation, are anonymized and generalized. They are shared to explain how we think and work, not as a promise that your outcome will match.
No affiliation with Google or named tools
We reference Google, Google Search Console, analytics platforms, and third party SEO tools such as Screaming Frog, Sitebulb, Ahrefs, and Semrush for descriptive and educational purposes. These names and trademarks belong to their respective owners. Their mention does not imply any partnership, sponsorship, endorsement, certification, or affiliation between those companies and us, in either direction. We are not a Google Partner program page, and we do not speak for any search engine.
Information, not professional advice
The articles and guidance on this website, including any blog posts, are general information. They are not tailored professional advice for your specific site, market, or legal situation. You should not act on general content without considering your own circumstances, and where appropriate, taking specific professional advice.
External links
Where we link to external websites, we do so for convenience and reference. We are not responsible for the content, accuracy, or practices of third party sites, and a link does not imply endorsement.
Questions
If anything on this site is unclear or you want us to clarify a claim before relying on it, email us at fabi@site-media.co.uk and we will give you a straight answer.